The perfect storm is no match for the Apex Flex, The North Face’s latest addition to their line of outdoor gear. Director Paul Mitchell of Mill+ teamed up with Sid Lee to create ‘Apex Flex Rain’, which features the form of the jacket reimagined using CG rain and water elements.
For this project my task as a designers was to develop authentic look, visualize the relationship between harsh outdoor elements and the strength and durability of the jacket.
Some projects and pitches I worked on as a style frame designer at The Mill.
Some latest Keyart. Posters for "Damien" are just a concepts, all other are approved.
Keyart series for an outstanding Netflix show "The Crown".
Concept and design - Sasha Vinogradova
Creative direction - Andrew Irving and Steve Chan
Photography - Jason Bell
Design company - Andcompany
Book covers illustrations. Made in zbrush, 3dsmax, photoshop.
Mushroom series. Made in 3d in 3ds studio max, zbrush, photoshop. Enjoy! Prints available here
Some prints for Game of Thrones for seasons 3 and 4
This project is a fusion of Russian and Mexican artwork through ornately designed Dia de los Muertos-themed skulls. I did this to show how broad and different Russian folk art could be in terms of influence and composition, as well as how it could work with different styles. Here are Gorodets, Gzhel, North-Dvina, Zhostovo, Mezen and Khokhloma styles.
Branding of a teaser campaign for new tv network FYI - for your Imagination, Innovation, and Inspiration. Also prints for new shows focus on foodie pursuits, home design, makeover themes and other.
Full project is here
Concepts keyarts for different TV shows
Prints availible here